Wednesday, July 12, 2006

Web & Wireless Video Ratings (!) - 08/06 article

[Back to Go Associates website]

Look for my new column in Euromedia Magazine this month:

"The New Measure of Money in Media: Web & Wireless
(Have You Checked Your Ratings?)"

It includes a look at the new Internet and wireless Nielsen Ratings, and some thoughts Tony Perkins (AlwaysOn Editor-in-Chief) shared with me. Am looking forward to his AlwaysOn conference at Stanford later this month.

This year Nielsen will measure Internet video streaming and develop software to monitor mobile phones and PC’s.
I am just fascinated, however, with the economics of TV-land audience mindshare. And that’s changing as content continues to flood over from conventional broadcasting to broadband and wireless portable platforms.

How do we know it’s changing? Because the media and broadcast industries have their own barometers, and they are giving us new readings...

“The real center of gravity is the consumer” says newsletter pundit Esther Dyson. What she means is the consumer is now in control of programming at home, and on the go for their laptop, iPod, and mobile phone.
“Advertisers in the dawn of the Google era are addicted to very specific ad placement analytics” says AlwaysOn editor Tony Perkins (creator of Red Herring magazine) . . .


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