Friday, July 28, 2006

AlwaysOn: Conference at the Cutting Edge

[Silicon Valley, Stanford, and Global Convergence Technologies]

[Back to Go Associates website]

This week, I attended Tony Perkins' intelligently crafted AlwaysOn conference event which featured luminaries across the industry postulating the biggest trends ahead for the Internet, Media, and Communications. It was a great chance to get a pulse from speakers and attendees alike on what's ahead. I had some good conversations with Firefox founder Blake Ross, Stanford futurist Paul Saffo, Google Director of Research, Peter Norvig and many others. If you were tuned in to the AlwaysOn website, you watched as it was being streamed live. If you didn't, good news! They are creating an archive for future viewing. It should be online shortly.

[Photo: Chad Hurley, CEO, YouTube on panel moderated by & Wall Street Journal's Kara Swisher]

On Broadband Social Networking: "People are very visual, they like to see other people's stuff. Even if it's Timmy beating up Bobby -- part of the appeal driving these social network sites and creates a place for advertisers." --Web Advertising Executive

On the Future of Telecommunications: "My prediction is that in 10 years time all the global telephone calls will be free" --Attendee from India

AlwaysOn was capped by a suprise enthusisatic interview with Woz (Apple co-founder and inventor of the Apple II, Steve Wozniak) that spanned the computer revolution past, present and future.

More on this soon...

Wednesday, July 12, 2006

Web & Wireless Video Ratings (!) - 08/06 article

[Back to Go Associates website]

Look for my new column in Euromedia Magazine this month:

"The New Measure of Money in Media: Web & Wireless
(Have You Checked Your Ratings?)"

It includes a look at the new Internet and wireless Nielsen Ratings, and some thoughts Tony Perkins (AlwaysOn Editor-in-Chief) shared with me. Am looking forward to his AlwaysOn conference at Stanford later this month.

This year Nielsen will measure Internet video streaming and develop software to monitor mobile phones and PC’s.
I am just fascinated, however, with the economics of TV-land audience mindshare. And that’s changing as content continues to flood over from conventional broadcasting to broadband and wireless portable platforms.

How do we know it’s changing? Because the media and broadcast industries have their own barometers, and they are giving us new readings...

“The real center of gravity is the consumer” says newsletter pundit Esther Dyson. What she means is the consumer is now in control of programming at home, and on the go for their laptop, iPod, and mobile phone.
“Advertisers in the dawn of the Google era are addicted to very specific ad placement analytics” says AlwaysOn editor Tony Perkins (creator of Red Herring magazine) . . .