Friday, July 31, 2009

TV Everywhere: Will Comcast/Time-Warner's Venture Threaten Hulu?

Hulu’s 500% growth per year in streams watched is second only to YouTube’s astronomical UGC popularity. (Every minute, twenty hours of new video content is uploaded to YouTube according to the site’s blog--enough to equal 60,000 feature films a week).

CBS and its site may prove to be a competitor now that they have thrown their hat in the ring with Time-Warner and Comcast’s TV Everywhere. TV Everywhere has big names and big bucks riding on a fee-based commercial release set to include HBO, TBS, and Cinemax and many others.

But Hulu was first out of the gate with programming from likes of NBC, Paramount, Fox, and others. That, combined with low latency for play start-up, a slick UI, and new desktop version that streams shows directly to you television set, Hulu has returned its backers good market share return for its original $100 million investment in 2007.