NewTeeVee 'Television Reinvented' Conference Spotlights the Future

The future of TV and the Web was really brought home last week watching the runners in this race line up at NewTeeVee’s ‘Television Re-invented’ conference held on the UC San Francisco’s Mission Bay campus. The commercial race for the so-called TV 2.0 market is on. “2009 is ‘the year’,” said Hardie Tankersley, Fox VP online content and strategy.

Who will deliver the winning combination of web and television? The multi-billion dollar personalised, on-demand future hangs in the balance yet “neither side -Web or TV- can quite get there,” said Netflix CEO Reed Hastings. “Both are racing towards it.”

12.6 billion online videos were streamed over US broadband connections in September according to comScore. A respectable 145m of those came from Hulu.com, the NBC-Fox Internet Video
portal launched in 2007 with a $100m war chest.

Regarding the immediacy of web video viewing, Jason Kilar, Hulu CEO says “We’re like Starbucks, “It’s easier to consume, so people consume more of it.”

Click here to read Greenfield's full article (http://www.go-associates.com/files/IPTV_1108_P24.pdf).

Storm Looming on Media Horizon

The new Blackberry Storm smartphone comes with a gigabyte of internal storage and a removable rechargeable battery. Its 3.26 inch screen display supports 65,000 colours at 184-pixel-per-inch.
“It’s the best screen on the market,” says Gizmodo gadget maven Matt Buchanan. “I think I could watch the whole of Iron Man on it.” Some have downgraded (panned) the Storm, but a new ‘touch-to-click’ interface seems to be getting a thumbs-up by trialists, some iPhone users are calling it “awesome”...

Click here to read Greenfield's full article (http://www.go-associates.com/files/Euro_1108_P27.pdf).